Your Page's Title
Don't
forget to put a title on every one of your web pages. The title
is what shows up at the top of the browser's window when a
page is displayed. If your page doesn't have a title, the browser
will display "Untitled," or "No Title, " or simply the URL
of the page, or perhaps nothing.
The title is important. If someone bookmarks your page, the title is what shows
up in their list of bookmarks. Or, if someone puts a link to your site on their
page, they'll probably use your page title as the link text. Or, if the page
is indexed by a search engine, the title is what shows up in the search results.
You get the picture.
Even if you do have titles on your pages you still might want to reevaluate the
actual wording. Make sure that the title actually says something. Instead of "My
Web Page," how about "John Jones -- My Web page?" Imagine viewing the two of
them in a bookmark list.
If you have a business site, you may want to go even further. For instance, you
may want to put the name of your business (or an abbreviation) in the title of
every page on your site. You never know which of your pages will be bookmarked,
and it will be far easier to pick you out in a list of bookmarks, or any other
list that uses the page's title.
And don't forget to tell people who you are and what you do. On the main page
of your site. Don't make them guess. For example: "TLC Systems is a management
consulting firm, specializing in the architecture, design, and implementation
of systems involving computers and people."
The Width Of The Browser's Window
Imagine you're an art director and you have
to design an advertisement that will appear in a lot of different
magazines. You've been told that the same ad will be printed
one, two, and three columns wide. Sounds crazy? How would
you design such an ad?
Yet this is one of the biggest problems facing
web page designers. The height of the browser's window has
very little effect on how your page is displayed -- you just
see more or less of it, sort of like a window shade. But
as the width of the browser window changes, it can have a
spectacular effect on how your page is displayed.
This is because the browser will try to rearrange
the web page to make maximum use of the available browser
width.
Two factors determine the width of the browser's
window -- the width of the visitor's screen, which determines
the maximum width for the browser, and the proportion of
the screen that the browser has been set to.
The practical width of computer screens varies
from about 640 to 1280 pixels. This is determined by hardware,
software, and the display settings the user has chosen. Your
web page should work properly with the browser window set >anywhere< within
this range.
There are a number of different elements on
your page, but they fall into two groups: those items that
can be adjusted in width, and those that can't.
Items that can be adjusted in width are text
(which can wrap) and tables and cells (if declared as a percentage
of the window's width).
Items whose width is fixed are images, text
given a "NOWRAP" attribute, text within PRE tags, and tables
or cells declared as fixed (pixel) width.
Say you design your page for the middle of
the browser range -- about 800 pixels wide. What happens
when your page is viewed at other browser widths?
Let's start with a narrower window. If the
page is designed with the right mix of fixed and variable
elements, the page should still work. You might want to use
a table with multiple columns where the leftmost is fixed
width and the others variable width. If fixed-width elements
are used, the page may end up wider than the browser and
a horizontal scrollbar will appear at the bottom of the window.
Now the visitor will have to scroll left and right to see
your page.
If the window is wider than you designed for,
a number of things can happen. If you've used an image as
a background for your page, and it just fits your medium-sized
window, it will repeat as the browser adds another copy to
the right in order to fill out the increased width. Tables
declared as variable width may be rendered strangely, with
elements showing up in unexpected places.
In addition, the way a particular browser juggles
your page to fit its width will vary greatly with different
browsers. And also with different versions of the same browser.
Obviously, a certain amount of testing and
experimentation will be necessary to make sure that your
pages display properly at all browser width settings.
A Tip
Keep
your home/main page small so that it loads quickly - under 15
seconds is a goal worth aiming for. (Especially important when
the web slows down.) This will hook the visitor. Think twice
about putting that 90K GIF on your home page. Remember that yours
is only one of millions of sites - websurfers have short attention
spans.
|