What Is Web Publishing? 

Putting together a web site is a unique blend of publishing, user interface design, and technology.

The three main activities of visiting a web site are reading text, viewing images, and interacting with its interface.

Web publishing is NOT an opportunity to show off your technical prowess. Use the technical aspect to support and enhance, but don't let it overpower the other aspects of your work.

Web publishing is NOT an opportunity to show off your graphic arts skills. Use the graphical aspect to support and enhance, but don't let it overpower the other aspects of your work.

A web page is NOT the same as a magazine page, or a newspaper page, or a TV show, or any other existing form of communication. Compared to them, the web is very limited in what you can show. It would take hours to transmit the equivalent of one high-quality, full color magazine page across the web. And it will be some time before the web can handle the kind of sound and motion you see on TV.

What Are The Goals Of Your Site?

Is the goal to entertain, to provide information or graphics, or to provide some unique service such as an index or database? Or, perhaps, it's something completely new.

If it's for a business, are you trying to attract new customers, give information about products and services, do market research, or provide customer support?

How does the design and implementation of your web site support your goals?