Online

If you are connected to the Internet, you are online. Online advertising is done exclusively on the web or through e-mail.

Online Marketing

Online advertising is done exclusively on the web or through e-mail. Various types of online marketing include:

• affliliate programs
• search engine optimization
• banner advertising
• directory enhancement
• posts to moderated discussion lists, newsgroups, and forums
• email advertising
• online press releases

Opt-In

An email marketing term in which the email recipient specifically requests receiving email related to a specific topic of interest

Outline

In graphic design, tracing of the outer edge of text or a graphic image. If the outline is feathered, then the effect is generally referred to as a glow.

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