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Glossary of Graphic Design and Web Design Terms
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Cast Shadow

A cast shadow is similar to a drop shadow with added emphasis on perspective. Cast shadows can be rotated, stretched, and skewed to create a realistic 3D effect.

Cast Shadow

Check Box

In an online form, check boxes look like the following:

I would like information on:

Logo designs

Web graphics

Banner design services

Online promotion services


If you click your mouse on the boxes, you will be able to select multiple services. A check box is different from a radio button, which can only accept one checked item at a time.

CMYK

Stands for the colors Cyan-Magenta-Yellow-Black. In print design, colors are defined as a percentage of each of these 4 colors. For example, the CMYK abbreviation for the color black would be 0-0-0-100. In contrast, display devices (i.e. computer monitors) typically define colors using RGB.

Graphic image for CMYK

Color Cast

A color cast changes the hue (color) of a selected part of an image while keeping the saturation and brightness intact. Viewing an image with a color cast can be similar to viewing it through colored lenses on eyeglasses. A commonly known color cast (in graphic design) is a duotone.

Photo with Color Cast

Compression

A method of packing data in order to save disk storage space or download time. JPEGs are generally compressed graphics files. Compression is a technique to make a file or a data stream smaller for faster transmission or to take up less storage space.

Cookie

A cookie is a message given to a web browser (such as Netscape or Explorer) by a web server. The purpose of cookies is to identify web site users/visitors and possibly prepare customized web pages for them.

Creative

Standard term for a banner advertisement; can refer to the design or format of a banner. It can also refer to the process of creating a design.

CSS

Abbreviation for Cascading Style Sheet, a feature of HTML developed by the W3C. With Cascading Style sheets, both web designers and end users can create style templates (sheet) that specifies how different text elements (paragraphs, headings, hyperlinks, etc.) appear on a web page. Currently, not all browsers express CSS formatting in the same manner.

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